UK cross stitch & embroidery shop
Over 1000 cross stitch and embroidery kits from AVA, Letistitch, Luca-S and more — carefully packed and dispatched from our Surrey warehouse.
Christmas gift shop
Festive kits to stitch this winter, and thoughtful gifts for the crafter in your life.
Snowy scenes, robins and festive cottages.
Shop Christmas kitsStitch a keepsake stocking for the family.
Shop stockingsStocking fillers for stitchers of every level.
Shop giftsA surprise bundle of kits and supplies.
Shop mystery boxesJust arrived
Everything you need to stitch
Beautiful colours and quality for every stitch.
Shop threads
Comfort, precision and ease for every project.
Shop hoops
Needle minders, scissors, tins and more.
Shop accessories
Premium Aida in many colours and counts.
Shop fabricCustomer favourites
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In the meantime, visit our YouTube channel.
Find your next project
Trusted makers
About The Craft Paradise
The Craft Paradise is a UK cross stitch shop based in Chertsey, Surrey. We stock over 1000 cross stitch kits and embroidery kits from the world's best-loved brands, including AVA, Letistitch, Luca-S, Riolis, Dimensions and MP Studia, alongside our own Craft Paradise designs.
Whether you're looking for beginner cross stitch kits, detailed counted cross stitch, or Christmas cross stitch gifts, our kits come complete with Aida fabric, pre-sorted threads, needles and clear colour charts.
Stock up on embroidery threads from Luca-S and Gütermann, Zweigart Aida fabric, embroidery hoops and frames, needle minders, scissors and storage tins — plus diamond painting, jigsaw puzzles and miniature house kits.
Fast UK and worldwide delivery: every order is carefully packed and sent with Royal Mail across the UK — free on orders over £40 — and tracked worldwide with Parcelforce, free over £100.
Good to know
Yes. UK orders over £40 get free Royal Mail delivery, usually 1–3 working days after dispatch.
Yes. We ship worldwide with tracked Parcelforce delivery, free on orders over £100. Delivery usually takes 10–15 working days after dispatch. Import duties or taxes may apply.
AVA, Letistitch, Luca-S, Riolis, Dimensions, MP Studia, Andriana, Panna, Bothy Threads, DMC, Zweigart and more — plus our own Craft Paradise designs.
Yes. Our beginner cross stitch kits collection has smaller designs and clear colour charts, ideal for a first project.
Items marked 'Pre-order' can be ordered before they arrive in stock. We'll dispatch them as soon as they reach our warehouse.
You can return most unused items within 30 days of receiving them. Digital patterns and personalised items cannot be returned unless faulty.
Stitching stories
Our Christmas cross stitch gift sets and ideas for every stitcher, with UK and international last order dat...
Read moreA look behind the scenes at how every Craft Paradise kit is checked, packed by hand in Surrey and dispatche...
Read moreWhat makes a kit beginner-friendly, our picks under £15, the tools you need and your first stitch step by s...
Read moreHow to convert DMC colours to Luca-S stranded cotton, check a match in daylight, and buy single Luca-S colo...
Read moreCustomer care
Questions about a kit, your order or delivery? We're happy to help.
